Blog

While all books need effective marketing to succeed, traditional publishers and book publishing companies with in-house PR teams only provide a relatively minimal level of prepublication marketing support. Lauren Cobello, founder and CEO of Leverage

The work of authors now stretches far beyond crafting a great manuscript in the digital age of today. Authors will need media training if they are to succeed in creating a personal brand that helps

Publicity can be the deciding factor in whether your book reaches more people and becomes a success, but not when it is one of hundreds or thousands of books in print. Regardless of whether you

Lauren Cobello is a nationally recognized TV personality, 4x author, and the powerhouse Female Founder and CEO of Leverage with Media PR. Lauren is a household name with over a decade of experience captivating national

Book launch is a massive process that needs to be done systematically, and with the expert guidance of a book publishing coach, it will go smoothly in the least possible time. A coach offers professional

Planning how to market a book when you are still new on the scene can feel overwhelming; however, with effective techniques, it is possible to get your book in front of those who will hopefully