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Writing a book is one of the most impactful ways to cement yourself as an expert and become more notable within your brand. While having a book is great, what really matters is that for

Authors today are desperately trying to figure out new ways to market and promote their books in a crowded digital space where attention is the new currency. Non-fiction authors struggle to engage an audience that

A book is one of the most powerful tools you can create to get your message out into the world in a big way and align it with whatever business goals you have. Lauren Cobello,

The media landscape has changed, and having a versatile and geographically diverse team from all parts of the world can prove very beneficial nowadays. Lauren Cobello, founder and CEO of Leverage with Media PR, shares

For those of you who are dreaming to shine on national television and securing regular media appearances, understanding the challenges and developing resilience is crucial. Lauren Cobello, founder and CEO of Leverage with Media PR

Did you know creating an effective book launch is like assembling a puzzle? Everything has to come together at exactly the right moment and in exactly the correct sequence for your launch to be successful.