For those of you who are dreaming to shine on national television and securing regular media appearances, understanding the challenges and developing resilience is crucial. Lauren Cobello, founder and CEO of Leverage with Media PR shares her expert insight on what it takes to make all the right moves in a crowded field of TV appearances.
The Reality of Media Appearances
Lauren Cobello discusses an essential element of aspiring to be on national television—the ability to handle rejection and setbacks with strength. “You have to learn how to get ‘no’s’ all the time,” Lauren explains. You have to get thick skin and realize that things might get bumped, canceled, or rescheduled on a regular basis.
Accepting Rejection
Rejection is non-negotiable in the media domain. It can be really discouraging for many who are just starting out to see their friends and peers get booked while they face constant setbacks. Nonetheless, Lauren adds that this is just the game. “You also have to see your friends get booked instead of you,” she says, “and you have to realize that it is part of the game.”
Building Resilience
There are usually a few roadblocks to securing top television spots—sometimes, you get canceled, rescheduled, or flight delays happen. “The people who get the top spots on television have been through this for years,” Lauren notes. They’ve learned how to handle their emotions well.” Developing a thick skin and maintaining a positive outlook are essential for enduring these hurdles.
Learning from Experience
Lauren draws from her own experiences, having faced numerous cancellations, rescheduled flights, and other disruptions. “I’ve been through it myself—gotten canceled, rescheduled, flights delayed, taped, filmed, bumped, and moved,” she shares. According to her, one should not be afraid of these challenges and consider them as a part of the process. Stay focused on your goals.
Moving Forward
Resilience is essential if you want to get ahead in the media world. Use rejection as a gateway for development while keeping your eye on the long-term goal. If you are persistent and have a thick skin, you can overcome the challenges of making media appearances and accomplish your goals.
If you are up to the challenge of media appearances and need help making them successful, connect with Leverage with Media PR. Lauren Cobello and her team are here to guide you through the process from start to finish.