Publicity can be the deciding factor in whether your book reaches more people and becomes a success, but not when it is one of hundreds or thousands of books in print. Regardless of whether you are a self-publisher or have gone the traditional route, well-planned PR can do wonders for authors at any stage of their careers and cater to any corner of readership.
So, here are a few PR tips for authors that can help in bettering the reach of their books:
1. Craft a Compelling Narrative
Your book is not just the story of your book; it is the story you weave into its presentation to the world. Tell a compelling story about what sets your book apart — what you explore, where the inspiration comes from, and why people should care.
2. Build Relationships with Media
Research and identify journalists, bloggers, and influencers who focus on topics relevant to your book genre or themes. Pitch each one, showing them how your book relates to their readers and why it is something they should cover.
3. Utilize Social Media
Use Twitter, Instagram, and LinkedIn to connect with readers, fellow authors, and market influencers directly. While you work on your manuscript, continue to share content that will keep your audience engaged and give them some behind-the-scenes insight into what is going on with your book.
4. Seek Reviews and Endorsements
Great reviews and endorsements backed by credible sources provide a powerful edge for your book. Send out early copies to book reviewers, bloggers, and influencers in your market.
5. Participate in Literary Events
Whether it is in the virtual realm or face to face, attend book fairs, author panels, or literary festivals, which can give you great visibility. Build a network of authors and other professional people in the industry to widen it further and reach out to new readers.
6. Consider Professional PR Services
If you have the budget, enlisting a public relations agency or consultant who specializes in books will allow you to leverage their experience and relationships to get your book into media outlets and literary circles.
When you use these public relations strategies for authors, your book gets visibility and a wider readership, and you stand a chance of finding success in the hypercompetitive world of publishing.
Want your book to get noticed? Reach out to us and book yourself a consultation today.