Lauren Cobello is a nationally recognized TV personality, 4x author, and the powerhouse Female Founder and CEO of Leverage with Media PR. Lauren is a household name with over a decade of experience captivating national TV audiences, including the TODAY show, GMA, Dr. Oz, and Rachael Ray, amongst others! A charismatic onscreen personality, her track record of success has made her a trusted name in the media industry.
A Pioneering Publicist and Book Coach
Lauren Cobello has become known as an expert in public relations for non-fiction authors. Working with her agency is a dream come true for entrepreneurs seeking the PR help of an expert. The agency has experienced tremendous growth and garnered recognition for groundbreaking campaigns under Lauren’s leadership. These campaigns have transformed numerous entrepreneurs into household names, showcasing Lauren’s commitment to excellence and innovation.
The story of this TV personality turned PR agency founder will inspire you with her journey fuelled by passion, unwavering dedication, and a visionary spirit. She also utilizes brand strategy, book coaching, book launch strategy, public relations, and media training to land lucrative speaking engagements and brand deals for her clients. She literally sets herself apart as an expert who truly knows what Authors and Entrepreneurs actually need in such a saturated PR space.
A Visionary Approach
As an author and entrepreneur, Lauren was burned time and time again by PR agencies and grew increasingly frustrated. She saw a need in the industry for a truly author entrepreneur-focused agency. This led to her launching Leverage with Media, which goes above and beyond to deliver exceptional results every time.
Lauren does not put pen to paper until she has a full view of how any book will play out best for a launch. She gives clear instructions and paints a vision that is quite compelling and has original thoughts. She is a leader in literature because she is indispensable in preparing for audience needs and adapting to circumstances.
With a long-term view of growth and longevity, Lauren is dedicated to helping her clients win today and thrive tomorrow.
Insights on PR Strategy and Media Leverage
Lauren Cobello has cracked the code on her signature approach to PR and Media leveraging during a recent appearance on the Office Hours podcast with David Meltzer. Given her history as a TV personality, Lauren has a unique point of view when it comes to the PR world- the importance of understanding the client’s objectives and using a strategic plan to create long-term success.
Lauren highlighted the importance of getting the most out of traditional media appearances because that is where the visibility and credibility are. Although the influence of traditional media, such as TV, isn’t what it was 20 years ago, Lauren said that successful marketing strategies now use both broadcast and digital platforms. For instance, a single TV appearance can lead to enormous online visibility through YouTube, TikTok, Instagram, and other social media platforms, which amplifies the reach and influence to a completely new level.
The Power of PR in a Crowded Market
Given the saturation of the modern-day market, creators and podcasters face an uphill battle to achieve visibility and success. Using the power of PR is a tactic that is often neglected. Public Relations – PR can get your brand seen in the media and garner more publicity for a larger audience, positioning you as an expert at the top of your game.
Why is PR So Important?
- Raising Brand Visibility: PR can boost the visibility of your brand by sourcing meaningful media coverage and publicity. Appearing on network Television shows, podcasts, and social media can expose you to a wider public while also helping you position yourself to be a specialist inside your nook.
- Establishing Credibility and Trust: When you’re featured in big media outlets, it gives your brand and your message credibility. People tend to trust companies or individuals who are endorsed by trusted sources. PR Placements are a passive way to earn trust and credibility with your target audience by providing third-party validation.
- Expanding Your Network: Engage with influencers, industry leaders, and potential clients in a more personal way by doing podcast tours, speeches, and other PR work. A network is an essential element for growth in the world of PR and creates future opportunities.
Lauren’s Tips for Standing Out:
- Don’t Talk About What Someone Else Is Already Talking About: Find a unique angle or perspective when addressing a topic. By offering a fresh perspective or adding a unique element to the ongoing conversation, you would be able to attract the media and audience’s attention.
- Invest in Media Training: Being good on camera is essential for successful media appearances. Lauren urges businesses to invest in media training to improve their on-screen presence. Media training is an excellent way to learn how to increase your confidence, clarify your message, and speak succinctly to your audience.
- Perfect Local Television Before Aiming for National Coverage: Start at the local level. You can then build on your confidence and expertise in your local market so that you can more easily snag a gig on the national level later on.
Commitment to Integrity and Results
Another key differentiator of Leverage with media PR is Lauren, who is all out for integrity and getting results. She also discusses encouraging a people-before-profit culture for which she has built an authentic, effective PR brand for her clients.
Lauren’s agency focuses on high KPIs and delivering you with strategic growth, unlike quick wins and ego-boosting placements. Her approach works for clients who actually want to help people and differentiate themselves as leaders in their field.
Beyond the Cover Podcast Notably
Lauren Cobello hosts the Beyond the Cover Podcast, a one-of-a-kind show that has her having riveting conversations with celebrities, influencers, and entrepreneurs who are featured on the New York Times Best Sellers list as non-fiction authors. This great podcast digs into what makes each guest get up in the morning with book goals and how those books fit into their overall business strategy. In these candid interviews, you learn how these authors use their books to grow and scale their businesses, get tons of media exposure, and strengthen and gain referrals for their personal and professional brands.
To learn more about Lauren, browse through her social media:
LinkedIn https://www.linkedin.com/in/laurencobello/
Facebook https://www.facebook.com/laurencobello/
Twitter (X) https://twitter.com/laurencobello
Instagram https://www.instagram.com/lauren_cobello/?hl=en