Ever wonder how some entrepreneurs turn into local legends or industry rockstars? Say hello to Ramon Ray, author of The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and Strong Personal Brand. Ramon reveals how he spun his own narrative into not just another success story, but a masterclass in personal branding.
He’s chatted with President Obama, stood shoulder to shoulder with big names like Gary Vaynerchuk, and now he’s here to share the playbook for elevating your brand to celebrity status, no matter your niche.
Ramon unpacks the secrets to becoming a household name within your own industry, emphasizing that the potential for recognition isn’t just reserved for global superstars.
The Insider’s Guide to Becoming a Household Name in Business
Ramon takes us through the trenches of PR battles and the triumph of securing top-tier publishers, all while maintaining a media presence that keeps the spotlight on him. It’s not just about the glitz of the launch; Ramon emphasizes the groundwork of community-building and the art of storytelling that makes a lasting impression, ensuring that his message—and yours—doesn’t just echo in the halls but resonates with a growing tribe of followers.
We explore the nine core pillars essential to personal branding success, including the savvy use of webinars, social media, and the creation of a supportive community well ahead of any book release.
Rise to Fame Strategies for Entrepreneurs with Expert Insights
[17:38] – Strategies for Becoming a Celebrity CEO – Building a personal brand and becoming a ‘celebrity CEO’ through niche creation, community building, and strategic content repurposing.
[30:17] – Importance of Book Marketing and Publicity – How key life events, media appearances, personal storytelling, and niche platforms solidify one’s reputation and authority in their field.
[34:52] – Interviewing President Barack Obama – Ramon’s experience of securing an interview with President Obama, leveraging high-profile experiences for personal branding, humanization of celebrities, and addressing nerves associated with interviewing.
[42:43] – Author Branding and Book Launch Strategies – Delving into authors’ motivations, book launches, speaking engagements, financial backing, and brand building for subsequent books.
Building a Brand That Makes You a Star with Ramon Ray
Ramon reflects on the gravity of interviewing a president and how such milestones are more than just feathers in your cap—they’re rocket fuel for your brand. He dissects the anatomy of a book launch, emphasizing the need for financial savvy and the real talk on what it takes to hit the lists that matter.
Key Takeaways of this episode include:
- Anyone has the potential to propel their brand to becoming a name people know and trust.
- Solid strategies for marketing, PR, and storytelling are critical to the success of your brand.
- Establish and nurture a supportive community to ensure your message thrives.
Follow Lauren for more:
Instagram: @lauren_cobello
Website: www.laurencobello.com
LinkedIn: www.linkedin.com/in/laurencobello
YouTube: www.youtube.com/@LaurenCobello
PR for Authors: https://leveragewithmedia.com/
Follow guest, Ramon Ray:
Instagram: @ramonraysmarthustle
Website: https://www.ramonray.com/
LinkedIn: www.linkedin.com/in/ramonraysmallbiz
Ramon’s Personal Website – https://www.ramonray.com/
Ramon’s Website – / ramonraysmarthustle
Ramon’s USA Today Show – https://zoneofgenius.com/
Buy the Celebrity CEO Book – https://amzn.to/3Io5RLi
Podcast audio/video management by Podcast Abundance. Find out more at www.podcastabundance.com/services